Affiliate Program: Tips on getting started

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As Australia's leading online store, we know what it takes to keep customers coming back. We want all of our Affiliates to offer their website visitors the best possible online shopping experience. Here are some tips to increase visitor purchases and maximise your referral fees.

Inform your visitors about the wishlist.com.au range and services
As well as showing that you have an Association with wishlist.com.au, it is worthwhile to spell out just what your visitors can get from your store.

• show the wide range of products available at wishlist.com.au, from toys to televisions, from books to balloon rides
• highlight our gift-wrapping and handwritten card services
• note the convenience of online shopping with wishlist.com.au, particularly as we deliver to anywhere in Australia or New Zealand
• emphasise wishlist.com.au's outstanding customer service. We want to help all of our customers enjoy their online shopping experience with us

Promote your Association with wishlist.com.au
Your customers will be more likely to purchase through your store if they know that they'll be buying from a trusted retailer. To promote this fact:

• advertise clearly that you have a store. As a rule, the farther away from your home page you mention your store, the less likely your visitors are going to buy from it
• describe your store as an Association between your site and wishlist.com.au
• clearly display one or more of our logos into your store
• link directly to certain wishlist.com.au product pages that are related to your site's content. For example, if your site is about cars, you can link directly through to our Auscar and Nascar Ride of a Lifetime
• introduce your visitors to wishlist.com.au's Affiliate Program and give them a better understanding of your relationship with us. Perhaps even place a simple text link on your site that links directly to our Affiliate pages
• promote gift giving, perhaps in relation to what your own website is about

Credit Card Security and Privacy
Security and privacy are very important to your visitors. wishlist.com.au wants to ensure that all customers can shop with complete confidence online. Tell your visitors that:

• we have created a secure transaction environment for commerce on the Internet. Our e-commerce system uses Secure Sockets Layer technology (SSL), to ensure shopping with us is safe
• SSL locks all information passed from the customer to wishlist.com.au, such as credit card numbers, in an encrypted envelope. This makes it almost impossible to be intercepted by an unauthorised party
• SSL is the system that is used by all reputable e-commerce sites, and is compatible with Netscape, Internet Explorer, AOL, Web TV and most other browsers

For more information on our security and privacy policies visit our High Security section.

For further assistance or information about the Affiliate Program, contact us on 1300 721 717 or at associates@wishlist.com.au.